![]() ![]() They wouldn't want to re-encounter the bad experience with respect to quality, price, or performance of a product or service. Ī customer journey roadmap is what helps businesses address the customer’s uniqueness and turn them into brand advocates.Īs the saying goes, the first impression is the last impression customers hold onto this quotation dearly. Thus the need for customer feedback, running quality checks, and studying and simulating the buyer’s psychology. a negative Customer Relationship Management (CRM) can even push your business out of business. Not only this, any bad press or negative event can have your sales drop southward. If your advertising isn’t effective, your brand name might be forgotten amid the competition that exists. Typically, this is every time he/she wants to purchase this product. Now suppose, you made your first sale, why would the consumer transact with you again. ![]() If the market, however, is flooded with competitors, which is generally the case, what will make the consumer choose your product or service over your competitor? Hence the need for competitor analysis. If your product is new to the market, with the right awareness of its utility, you can urge the consumers to become its users. ![]() The answer that emerges becomes the basis of their success. Successful business strategies involve marketers asking this fundamental question of business. ![]()
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